A logo for the Vienna-based photographer Marlene Mautner.

The concept behind this corporate design is rooted in the question "What is it that makes a photo?". It is not only the representation of what is in front of the camera, nor is it the pure creation of the photographer. It is rather the process of merging these two things that in the end make a photo. The Logo symbolizes the process that is happening between the photographer and her motive.

The two letters M, the photographer's initials, are forming a shadow as a symbol for the creation of a photo. The shadow can be branded according to the specific application of the logo.